As a cultural commodity, music records are human spiritual consumer goods and have rich cultural connotations and artistic values. The album cover is a packaging form that describes the specific content of the album. It is a beautiful, small-sized advertisement that gives people a unique and beautiful enjoyment. It plays a non-negligible role in promoting record sales.
The album cover design is for the record sales service, is an information transmission technology, is designed for a very clear target market and target consumers, has great restrictions and standardization, is a purposeful sex The first and direct goal of the aesthetic creation activity is to promote the introduction of the record to be accepted by consumers.
Album cover design is an independent category in modern visual communication design. Like book binding design, it expresses specific content through the combination of graphics and text. Unlike book binding design, it also expresses the theme In line with the feelings, mood and sense of music.
Although the album cover design is a piece of modern art design, it is treated as a specialized art in many countries because it has a distinct cultural and rich artistic connotation. It has a wide range of theme choices. The various forms of expression, the great freedom of artistic imagination, and the broad subjective creation of heaven and earth have won the love of artists and designers and have become their artistic expressions of personal feelings.
For a successful album cover design, we must first grasp the original spirit or singer singing style, use appropriate visual language, accurately express it, have effective information transmission function, express a specific music theme or singing style, and perform music. The performance and creativity of the United States give full play to the artist's imagination and creativity, and create a rich display of specific images, rather than simply using the screen image to whitewash music.
There are mainly two kinds of designs for foreign album covers: one is to express the image of the creator, singer or conductor of the music. Generally, the image of the famous composer, singer or conductor is the appeal image. The reputation of authority is the call for people's trust to induce people to make purchases; the other is based on the different keynotes of music or songs, that is, do not directly represent the creator, singer or conductor of the music, but the music. The differentiation of the keynotes is expressed through the specific visual image of the screen to express a sentiment with an obvious emotional tendency, or high majestic, or soft dreamy, or sad and low, or elegant and luxurious.
The artistic expression methods of foreign modern record cover designs have been very rich and varied. They have played a good role in beautifying products or conveying information, and have added a lot of charm to the records. Here are some of the common examples of the art of cover art in foreign countries:
First, the image display This is the most common form of expression. It mainly refers to the specific image of the composer, singer, performer or conductor displayed directly in the cover design, so that consumers can know at a glance the specific content and value of the record. Usually used in the works of highly-known musicians, their prestige and influence are used to induce consumers' attention and interest, leading to the purchase of designated names. This method of expression usually uses photographic means to truly reveal the artistic temperament of the songwriter, singer, performer, or conductor, and puts the image in an infectious space, giving people realistic reality. Sense, so that consumers have a sense of intimacy and trust.
Second, the symbolic metaphor symbolizes the concept, thought, or feeling of a certain abstract through a specific concrete image to induce the audience to mobilize their imagination to understand the image in the work, and to think and understand the philosophy therein. With thoughts and feelings.
Metaphor is to choose two things that are different in nature, and in some respects there are some similarities, "this object metaphorizes the thing", use the title to play, carry out an extended transformation, and obtain the artistic effect of "turning up and down".
Third, with exaggerated distortion through imagination, a certain degree of exaggeration and deformation of the image of the cover design features, so that it more clearly emphasizes or reveals the essence of things, improve the artistic effect of the cover.
Exaggeration is to seek novelty in the general, and to exaggerate and distort the characteristics of the object and the personality of the personality through fiction in order to create a novelty and change effect.
According to its surface characteristics, exaggeration can be divided into two types: exaggeration and exaggeration. The former is the treatment of appearance, and the latter is the treatment of implicit modality. Through the use of exaggerated techniques, the artistic beauty of the cover has been injected with rich emotions to make it distinctive, prominent, and moving.
Fourth, the magic psychedelic use abnormal exaggeration, weaving myths and fairy-tale images with an infinitely rich imagination, reproducing the reality in a fantasy scenario, resulting in a certain distance from the real life, which is full of rich romanticism. The freehand brushwork is more realistic than the realistic expression. With the magical visual experience suddenly appearing, it gives a special sense of beauty, which is full of contagion and satisfies the people's desire for exotic and varied aesthetic tastes.
V. The most direct effect of the sentimental arts appeal is emotional factors. The aesthetic is the process in which the subject and the beautiful object constantly exchange emotions to resonate. In the performance technique, the emphasis is on choosing emotional content and using the good emotional industry. Concealing the theme and truly and vividly reflecting this kind of aesthetic sentiment can be used to affect people and exert the power of art to infect people.
Six, continuous series This is a kind of "family" design, is the composition of screen design, color, font and other design elements, resulting in distinctive uniqueness and unity, so as to achieve the purpose of enhancing consumers to identify the company's image. Series design has the same design elements, or the same design, or the same style, or the same color, or the same composition and tone to change, the same form of expression, the content can be replaced, as if the family is similar in appearance and different. Serialization techniques help shape corporate image, enhance market competitiveness, make people easily identifiable and easy to remember, and have good recognition memory effect.

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